Archive · 22 Jul 2026
Lassie Launches AI-Powered Pet Insurance in UK
Lassie, a Swedish company, has started offering pet insurance in the UK.
Their app uses AI to help pet owners keep their pets healthy.
The app gives advice, tracks activities, and rewards owners for taking care of their pets.
This can lead to lower insurance costs.
More than half of the claims are processed in about six minutes.
Lassie believes that preventing health problems is better than just paying for them later.
They have raised a lot of money to improve their technology and expand in Europe.
Lassie has launched an AI-powered pet insurance platform in the UK.
The app rewards owners for keeping pets healthy with lower premiums and other benefits.
More than 60% of insurance claims are completed in about six minutes.
Lassie combines pet health guidance, behavioral rewards, and insurance into a single mobile app.
The company has raised £87 million in total funding to strengthen its AI capabilities and develop its preventative health platform.
- Who
- Lassie, a Swedish pet insurance company
- What
- Launched an AI-powered pet insurance platform in the UK
- When
- Recently, with a Series C funding round earlier this year
- Where
- United Kingdom
- Why
- To provide preventative care and lower premiums through an AI-powered platform
Traditional Pet Insurance
Lassie's Preventative Model
Focus on Claims
Traditional Pet Insurance
Traditional pet insurance focuses on covering veterinary bills after they arise.
Lassie's Preventative Model
Lassie's model aims to prevent illnesses and encourage long-term pet health.
Customer Engagement
Traditional Pet Insurance
Traditional insurance does not typically engage customers with health advice or rewards.
Lassie's Preventative Model
Lassie's app provides personalized health advice, activity tracking, and rewards for preventative care.
Premiums and Benefits
Traditional Pet Insurance
Traditional insurance premiums are not typically adjusted based on preventative care.
Lassie's Preventative Model
Lassie offers lower premiums and other benefits for owners who take preventative steps.
- Company
- Lassie
- Founded
- 2020
- Total Funding
- £87 million
- Countries Operated
- UK, Sweden, Germany, France
- Claims Processing Time
- 60% completed in about six minutes
- Country Lead
- Andy Tomlinson
- CEO
- Hedda Båverud Olsson