Archive · 1 Oct 2025
European Flour Fuels India's Pizza Popularity
Pizza is super popular in India now!
It's everywhere, from fancy restaurants to street stalls.
The secret to great pizza is the flour, and Indian chefs are starting to use special European flour, especially from Italy.
This flour makes the pizza crust nice and airy, just like the real Italian kind.
A campaign is happening to teach everyone about this flour, and a big food fair will showcase it.
The flour is known for being safe, top-quality, and makes delicious pizza.
Pizza's popularity is growing in India, with a wide variety of styles.
European soft wheat flour is gaining popularity among Indian pizza makers.
European flour provides elasticity and strength for an authentic crust.
The 'Pure Flour from Europe' campaign is educating Indian professionals.
The campaign promotes certified Italian flour for improved pizza quality.
- Who
- Indian chefs, bakers, and consumers
- What
- Increased use of European flour for pizza
- When
- Ongoing, with a campaign relaunch in 2025 and a fair in March 2026
- Where
- India
- Why
- To improve pizza quality and meet demand for premium ingredients
- Campaign Launch
- 2021, Relaunch in 2025, AAHAR fair March 2026
- Flour Type
- European soft wheat
- Focus
- Italian flour for Indian kitchens
- Key Event
- AAHAR- The International Food & Hospitality Fair
- Pizza Style
- Neapolitan
- Neapolitan Baking Temp
- ~450 °C