Archive · 3 Dec 2025
AI Revitalizes Old Music for New Revenue
Music companies are using AI to make old songs popular again.
They are creating new videos for songs that only had audio before.
This helps them reach more people on YouTube and other platforms.
AI makes this process faster and cheaper.
The companies are also using AI to separate vocals and instruments from old recordings to create new versions.
They believe AI should help humans make better music, not replace them.
The goal is to make old songs relevant for new listeners while respecting the original artists' work.
Music labels like Saregama and Times Music are using AI to create videos for old songs that only had audio.
AI helps reduce costs by up to 70% and speeds up production by 80%.
Companies plan to create 1,000 AI-generated videos in the next 3-4 months.
AI is also used to separate vocals and instruments from old recordings to create new versions like Dolby Atmos.
The industry emphasizes using AI to enhance creativity, not replace human artists.
- Who
- Music labels like Saregama and Times Music, along with platforms like Hoopr and Divo
- What
- Using AI to create new content and videos for old songs, and to enhance catalogue visibility
- When
- Ongoing, with plans to create 1,000 videos in the next 3-4 months
- Where
- India, with a focus on YouTube and other social media platforms
- Why
- To maximize reach, monetization, and engagement for older songs, while staying within audio-only rights
- Companies Involved
- Saregama, Times Music, Hoopr, Divo
- AI Applications
- Video creation, stem separation, metadata tagging, audience analytics
- Cost Reduction
- Up to 70%
- Turnaround Time Improvement
- 80%
- Estimated Industry Loss
- ₹8,000–10,000 crore annually
- AI-Generated Videos Goal
- 1,000 videos in 3-4 months
- AI Tools Used
- Secure, legally-compliant tools