Archive · 17 Sep 2025
Magnum Eyes Diwali Ice Cream Push in India
Imagine a company that makes delicious ice cream wants to sell more in India, especially during big celebrations like Diwali.
Right now, Diwali isn't a big ice cream time like Christmas is in other countries, so they want to change that!
The ice cream company, which is splitting from Unilever, plans to put more freezers in stores and create special ice cream products for Diwali.
India's ice cream market is growing fast.
The company wants to make more ice cream available, aiming to get Indians to enjoy ice cream during festivals, similar to how people enjoy chocolates during Diwali now.
They are investing a lot of money and expect to be listed on stock exchanges soon.
Magnum Ice Cream Co. (TMICC) is separating from Unilever and focusing on the Indian market.
The company aims to increase ice cream consumption during Diwali, similar to how chocolates are consumed.
India's ice cream market is growing rapidly, estimated at over $5 billion by FY25.
Hindustan Unilever Ltd (HUL) is also demerging its ice cream business under the name Kwality Wall’s (India) Ltd (KWIL).
Magnum plans to list shares in Amsterdam, London, and New York in mid-November.
- Who
- Magnum Ice Cream Co., Hindustan Unilever Ltd (HUL)
- What
- Aiming to increase ice cream consumption in India, particularly during Diwali, and separate from Unilever.
- When
- HUL expects its demerger to conclude by Q4 FY26.
- Where
- India, with plans for global operations centre in Pune, and to list in Amsterdam, London, and New York.
- Why
- To capitalize on the growing Indian ice cream market and increase market share.
- Company
- Magnum Ice Cream Co. (TMICC)
- Parent Company (Prior to Demerger)
- Unilever Plc
- India Market Value (FY25 est.)
- $5 billion
- Magnum Global Turnover (2024)
- €8.3 billion ($9.6 billion)
- HUL Ice Cream Business Demerger Completion
- Expected Q4 FY26
- Magnum IPO Location
- Amsterdam, London, New York (mid-Nov)