Archive · 3 Aug 2025
SBI Cards Struggles to Regain Market Share, Profits Fall
Imagine SBI Cards is like a store that gives out credit cards.
Recently, it's had some problems.
Fewer people are signing up for new cards, and some of the people who already have cards aren't paying their bills on time.
This is causing the company to make less money than before.
They are being more careful about who they give cards to now.
The company is also trying to fix some older problems with people who can't pay.
This means they aren't growing as fast as they used to, and their profits are down.
The company is working to fix things, but it's going to take some time.
SBI Cards market share has declined to third place.
ICICI Bank currently holds a higher market share than SBI Cards.
SBI Cards' net profit fell in the June quarter.
The company is exercising caution in onboarding new customers due to early delinquencies.
Credit costs are at a four-year high, and the company anticipates they will remain elevated.
- Who
- SBI Cards, ICICI Bank, and HDFC Bank are key players.
- What
- SBI Cards faces challenges in regaining market share and managing financial strain.
- When
- The article discusses the first four months of the new CEO's tenure and the June quarter.
- Where
- India
- Why
- SBI Cards is facing issues due to declining market share, elevated credit costs, and a need for portfolio cleanup.
SBI Cards Strategy
Analyst Opinion
Growth Strategy
SBI Cards Strategy
Company's shift toward selective portfolio acquisition. Deliberate.
Analyst Opinion
Retreat from aggressive expansion.
- Market Share Rank
- Third
- Q1 Net Profit
- Rs 556 crore
- ICICI Bank Market Share (June)
- 18.2%
- SBI Cards Market Share (June)
- 16.7%
- Credit Cost (June Quarter)
- 9.6%
- New CEO
- Salila Pande
- Expected Receivables Growth (FY26)
- 10-12%
- Stock Price (Friday)
- Rs 804