Archive · 26 Jun 2025
BFSI Advertising Trends: Cross-Platform Growth Led by LIC
Imagine different types of money-related businesses like banks and insurance companies.
They spent a lot on ads in 2024 on TV, digital, print and radio.
Life insurance companies were the biggest spenders.
LIC, a big insurance company, spent the most on ads in different places.
Digital ads increased a lot, but then decreased later in the year.
Print ads also went up a lot, with LIC being a major advertiser there too.
BFSI sector advertising increased across TV, digital, print, and radio from 2021-2024.
Life Insurance remained the top advertising category across multiple media.
LIC of India was a leading advertiser across TV, print, and radio.
Digital ad impressions surged, but saw a decline in the latter half of 2024.
Print advertising saw significant growth, with LIC dominating the space.
- Who
- BFSI sector advertisers, including Life Insurance Corporation of India (LIC), and brands like Muthoot Finance.
- What
- BFSI sector advertising trends across multiple media platforms.
- When
- From 2021 to 2024, with 2024 seeing the highest growth in TV advertising.
- Where
- Across TV, digital, print, and radio platforms, with key markets like New Delhi and Mumbai.
- Why
- To promote financial products and services through various advertising channels.
- TV Ad Volume Increase (2024 vs 2020)
- 35%
- Digital Impressions Growth (2024 vs 2020)
- 11.02 times
- Top TV Advertising Category
- Life Insurance
- Top Digital Advertising Category
- Securities/Sharebroking Organisations
- Top Print Advertising Category
- Life Insurance
- Top Radio Advertising Category
- Life Insurance
- Top TV Advertiser
- LIC of India
- Top Print Advertiser
- LIC of India
- Top Radio Advertiser
- LIC of India