Archive · 9 Aug 2025
TV Ad Volumes Dip 10% in First Half of 2025
In the first half of 2025, there were fewer commercials on TV, and the total amount of advertising went down by 10%.
Companies that sell food and household goods did most of the advertising.
The biggest categories for ads were things like soap and cleaning products.
Advertisers are making changes to how they spend money, and some are moving to digital platforms.
General entertainment channels showed more ads than news channels during this time.
TV ad volumes decreased by 10% in the first half of 2025 compared to the previous year.
FMCG companies were the primary advertisers during this period.
The top sectors for TV advertising included food and beverage, and personal care.
Soaps were the leading category, with a 6.2% share of ad volume.
General Entertainment Channels outperformed news channels in ad volume share.
- Who
- Advertisers, including FMCG companies.
- What
- Television ad volumes decreased by 10% in the first half of 2025.
- When
- January to June 2025.
- Where
- On television.
- Why
- Advertisers are strategically recalibrating their spending, with some shifting to digital platforms.
- Ad Volume Decrease
- 10%
- Period
- January-June 2025
- Leading Sector
- Food and Beverage
- Top Category
- Soaps (6.2%)
- Leading Genre
- General Entertainment Channels (32%)
- Top Advertisers
- Hindustan Unilever, Reckitt India, Godrej Group, etc.
- Brands Advertised
- Over 6,600