Archive · 26 Oct 2025
India's New AI Rules: Tagging and Takedowns
India is creating new rules about AI content online.
These rules will require AI-generated content to be marked, like watermarks.
Platforms that create AI content, like those that make AI images or text, will be included under this rule.
The government also wants any content made with AI to include a notice covering 10% of the content.
Officials can now order removal of content.
The goal is to stop AI deepfakes and other misleading content, but concerns exist about how to implement these changes fairly.
India's IT ministry has proposed changes to social media rules to manage AI content.
Draft rules include mandatory watermarks and metadata for AI-generated content.
A '10% rule' proposes disclaimers on 10% of visible AI content.
AI providers like OpenAI and Google will also be affected by the regulations.
Takedown orders can be issued only by high-ranking government officials.
- Who
- IT Ministry
- What
- Proposed amendments to social media guidelines
- When
- October 22 (Draft published), November 1 (Takedown mechanism)
- Where
- India
- Why
- To address the rise of deepfakes and regulate AI content
Concerns of Stakeholders
Government Perspective
Mandatory Watermarks/Disclaimers
Concerns of Stakeholders
Creators and artists are concerned about the negative impacts on creative expression and commercial purposes.
Government Perspective
Mandatory AI tagging is technically feasible and can curb the harms of misinformation and manipulation.
Classification of AI Platforms
Concerns of Stakeholders
Some stakeholders feel this will be a complicated issue
Government Perspective
IT Ministry views AI providers as intermediaries, like social media platforms.
- Event
- Amendments to India's social media guidelines
- Focus
- Regulating AI content
- Proposed Mandates
- Watermarks, metadata, and 10% disclaimer for AI content
- Implementation
- Watermarks, metadata, and 10% disclaimer for AI content
- Takedown Authority
- Joint Secretary rank officers and above
- Enforcement Start
- November 1
