Archive · 25 Dec 2025
India's Toy Industry Challenges China
India is becoming a big player in the toy industry.
A few years ago, there were almost no toy factories in India.
Now, large factories that can design, make molds, and produce toys in bulk have opened up, especially around Bengaluru and the National Capital Region.
Big toy companies like Mattel, Hasbro, and Spin Master are starting to buy toys from India as part of their plan to not rely only on China.
The Indian government and private investors are supporting this growth.
This helps India and these companies protect themselves from problems like tariffs (taxes on imports) that the U.S. might put on Chinese goods.
India has developed a toy-making ecosystem in the past few years.
Large factories capable of design, mold-making, and mass production have emerged in Bengaluru and the National Capital Region.
Global brands like Mattel, Hasbro, and Spin Master are increasingly sourcing from Indian suppliers.
This shift is part of a China-plus-one strategy to diversify supply chains.
The growth is supported by private capital and government policy.
- Who
- India's toy industry, global brands like Mattel, Hasbro, Spin Master
- What
- Development of a toy-making ecosystem in India
- When
- Over the past few years
- Where
- Bengaluru and the National Capital Region
- Why
- To build resilience against Trump tariffs and diversify supply chains
- Key Players
- Mattel, Hasbro, Spin Master
- Regions
- Bengaluru, National Capital Region
- Timeframe
- Past few years
- Government Support
- Policy support
- Private Capital
- Backed by private capital