Archive · 23 Jun 2025
Canara HSBC Life Insurance Signs Bumrah, Ganesan as Ambassadors
Canara HSBC Life Insurance, which helps people plan for their future, has chosen Jasprit Bumrah, a famous cricket player, and Sanjana Ganesan, a sports presenter, to be the face of their brand.
The company wants to be known as a 'Promises Ka Partner,' meaning they will be there for their customers.
Bumrah and Ganesan, a real-life couple, represent trust and planning, which matches what the insurance company offers.
They will appear in commercials to connect with different groups of customers.
Canara HSBC Life Insurance has appointed Jasprit Bumrah and Sanjana Ganesan as brand ambassadors.
This partnership highlights the brand's commitment to being a 'Promises Ka Partner'.
Jasprit Bumrah's consistency and Sanjana Ganesan's credibility align with the brand's values.
The ambassadors will be featured in upcoming integrated campaigns.
Canara HSBC Life Insurance was incorporated in 2007.
- Who
- Canara HSBC Life Insurance, Jasprit Bumrah, and Sanjana Ganesan
- What
- Canara HSBC Life Insurance has appointed Jasprit Bumrah and Sanjana Ganesan as brand ambassadors.
- When
- The announcement was made on June 23.
- Where
- India
- Why
- To reinforce the brand's commitment to being a 'Promises Ka Partner' and connect with customers.
- Company
- Canara HSBC Life Insurance
- Brand Ambassadors
- Jasprit Bumrah and Sanjana Ganesan
- Partnership Goal
- Highlight 'Promises Ka Partner' philosophy
- Incorporated
- 2007
- Shareholders
- Canara Bank, HSBC Insurance, Punjab National Bank