1 month ago
Costa Coffee Shrinks Store Count in India
Costa Coffee, a British coffee chain owned by The Coca-Cola Company, has reduced its store count in India to 198 in FY26 from 220 in FY25.
This is the first decline in over five years.
Despite the reduction, Costa Coffee's revenue grew by 7% to ₹212.5 crore in FY26.
The company is focusing on a more disciplined and selective approach to expansion, targeting premium, out-of-home coffee culture among Gen-Z and millennials.
Costa Coffee competes with international and local chains in India's growing cafe market.
Costa Coffee's store count in India reduced to 198 in FY26 from 220 in FY25.
Revenue grew by 7% to ₹212.5 crore in FY26.
First store count decline in over five years.
Adopted a more disciplined and selective approach to expansion.
Targeting premium, out-of-home coffee culture among Gen-Z and millennials.
- Who
- Costa Coffee, Devyani International Ltd (DIL), The Coca-Cola Company
- What
- Store count reduction and revenue growth
- Where
- India
- When
- FY26
- Why
- Shift to higher revenue per outlet and selective expansion approach
Expansion Strategy
Selective Growth Approach
Store Expansion
Expansion Strategy
Costa Coffee had been expanding its store count every year since FY21, reaching 220 outlets in FY25.
Selective Growth Approach
In FY26, Costa Coffee reduced its store count to 198, adopting a more disciplined and selective approach to expansion.
Key facts
- Store Count in FY26
- 198
- Store Count in FY25
- 220
- Revenue in FY26
- ₹212.5 crore
- Revenue in FY25
- ₹198.5 crore
- Revenue Growth in FY26
- 7%
- Revenue Growth in FY25
- 30.76%
- Parent Company
- The Coca-Cola Company
- Franchise Partner
- Devyani International Ltd (DIL)
Quotes
Devyani International Ltd
Franchise partner of Costa Coffee in India
“"With its youth‑centric rebranding, it has positioned itself as the preferred choice of coffee lovers seeking an upgraded ambience designed to serve as ‘social spaces’ for young professionals and students"”
thehindubusinessline.com
“"a more disciplined and selective approach to expansion"”
thehindubusinessline.com




