Archive · 2 Jun 2025
Ranveer Singh-Backed SuperYou Launches High-Protein Chips
Bollywood actor Ranveer Singh is helping launch a new brand called SuperYou, which makes healthy snacks.
They are starting with high-protein chips that are designed to be a healthier option than regular chips.
These chips will be available in stores and online, starting May 20th.
Each bag has a good amount of protein and fiber.
The company's goal is to offer better-for-you snacks.
They are also planning to create other snacks, like biscuits and breakfast items, to provide more options in the future.
They hope to become a big player in the snack market.
Ranveer Singh's SuperYou brand enters the ₹25,000 crore Indian chips market.
The new high-protein chips will be available from May 20th in 40-gram packs priced at ₹50.
Each pack contains 10 grams of protein, 3 grams of fiber, and no added sugar or palm oil.
SuperYou's distribution includes quick commerce, modern trade, and 10,000+ retail outlets.
The company plans future expansion into biscuits, namkeens, and breakfast products.
- Who
- SuperYou, co-founded by Ranveer Singh and Nikunj Biyani
- What
- Launch of high-protein chips
- When
- Chips available from May 20th
- Where
- India
- Why
- To provide healthy, protein-rich snacking options and expand into the snacking market.
- Founders
- Ranveer Singh & Nikunj Biyani
- Chips Market Size
- ₹25,000 crore
- Launch Date
- May 20
- Price per Pack
- ₹50
- Protein per Pack
- 10 grams
- Fiber per Pack
- 3 grams