Archive · 29 Sep 2025
OpenAI Launches First Major Brand Campaign for ChatGPT
OpenAI, the company behind ChatGPT, is launching its first big advertising campaign.
The ads will appear on TV, online, and on billboards in the U.S., Britain, and Ireland.
They show people using ChatGPT for simple things like planning workouts or cooking.
OpenAI is expanding its marketing strategy after previously focusing on specific events, like a Super Bowl ad.
The campaign was created with help from an independent agency and was shot on film.
ChatGPT is now used by more than 700 million people every week.
OpenAI is launching its first major brand campaign for ChatGPT.
The campaign spans television, streaming, outdoor displays, and social media.
It highlights everyday uses of ChatGPT such as planning workouts and cooking.
The campaign was produced by OpenAI's team and an independent agency.
ChatGPT is used by over 700 million people each week.
- Who
- OpenAI
- What
- Launched its first extended brand campaign for ChatGPT.
- When
- Unspecified, but recent.
- Where
- United States, Britain, and Ireland.
- Why
- To highlight everyday uses of ChatGPT and expand marketing efforts.
- Company
- OpenAI
- Product
- ChatGPT
- Campaign Scope
- U.S., Britain, Ireland
- Campaign Elements
- TV, streaming, outdoor, social media
- Weekly Users
- 700 million+