Archive · 17 Jun 2025
Indian Toy Standards Outpace Global, Fueling Domestic Growth
India's toy safety rules are now even better than many other countries'.
The government made a rule to make sure all toys sold here are safe.
This helps Indian companies sell their toys to other countries and compete better.
Companies are making better toys and selling more, which is making the Indian toy business stronger and safer.
Indian toy standards are reportedly better than global standards, helping exports.
The Toys (Quality Control) Order, 2020, mandates compliance with Indian standards.
All toys sold in India must adhere to specific standards and bear the ISI mark.
BIS has certified 1,640 toy industries, including both non-electronic and electric toy manufacturers.
Zephyr Toymakers reported increased revenue due to the implementation of the standards.
- Who
- The Bureau of Indian Standards (BIS), the Department for Promotion of Industry and Internal Trade (DPIIT), and toy manufacturers like Zephyr Toymakers.
- What
- The implementation of enhanced Indian toy quality standards and its effects on the domestic toy industry.
- When
- The Toys (Quality Control) Order, 2020 came into effect on January 1, 2021.
- Where
- India
- Why
- To ensure toy safety and promote the Indian toy industry.
Benefits of the new Toy Standards
Challenges with Implementation
Industry Impact
Benefits of the new Toy Standards
Higher Standards lead to improved product quality and increased competitiveness.
Challenges with Implementation
Small and micro-scale manufacturers may face compliance challenges.
- Standard Enforcement
- Toys (Quality Control) Order, 2020
- ISI Mark Requirement
- Mandatory for all toys sold in India
- Certified Toy Industries
- 1,640 total
- Non-Electronic Toy Licenses
- 1,165
- Electric Toy Licenses
- 475
- Zephyr Toymakers Revenue (Last Fiscal Year)
- ₹25 crore
- Zephyr Toymakers Revenue Growth (2025-26)
- 20%
Sources
Toy industry booming with 239% rise in exports in FY23 over FY15; Toy Biz International Expo expecting buyers from 25 countries in July
Indian standards on toys better than global standards, helping local units in exports: BIS