Archive · 16 Jun 2025
Netflix Partners With Yahoo for Programmatic Advertising
Netflix, the streaming giant, is expanding how it shows ads.
They've teamed up with Yahoo to let advertisers buy ad space automatically.
This is like a fast, smart way for companies to show you their ads on Netflix.
Netflix says this helps advertisers reach people who watch shows and movies every day.
Also, Netflix has more people watching ads now than before, growing to 94 million monthly viewers.
In a similar move, Amazon and Roku are working together to give advertisers a broader audience on connected TVs.
Netflix adds Yahoo's DSP to its programmatic advertising partners.
The move allows clients to buy Netflix advertising programmatically through Yahoo.
Enhanced targeting capabilities were announced at Netflix's upfront event in New York.
Netflix's ad tier reaches 94 million monthly active users.
Amazon and Roku also announced a partnership to expand programmatic reach.
- Who
- Netflix and Yahoo.
- What
- Netflix is adding Yahoo's DSP to its programmatic advertising partners.
- When
- Announced at Cannes Lions, following a prior announcement in New York.
- Where
- N/A
- Why
- To give advertisers more options to reach viewers.
- Partnership
- Netflix and Yahoo
- Advertising Type
- Programmatic
- Reach
- 94 million monthly active users