Archive · 26 Sep 2025
Tamil Nadu Farmer's Desert Rose Export Venture
Imagine a farmer named Jalandhar who lives in a small village in India.
He started growing plants, but one plant, the Desert Rose, caught his eye.
These plants are beautiful and can grow easily with sunlight and water.
Jalandhar learned how to grow them and sell them.
He now sells these plants all over the world, making a lot of money.
He even got help from the government to build a special shade for his plants.
His story shows that with a little bit of belief and hard work, you can achieve your dreams!
Jalandhar, a Tamil Nadu farmer, built a successful export business with Desert Roses.
He started his journey in 1986 and now has over 450 varieties of Desert Roses.
The plants are exported to destinations including Dubai, Jamaica, and Mauritius.
His farm earns up to Rs 60 lakh annually from this business.
He received a subsidy from the Tamil Nadu Horticulture Department.
- Who
- Jalandhar, a farmer in Tamil Nadu
- What
- Turned Desert Roses into a successful export business
- When
- Started growing Desert Roses in 1986; Story reported in June 2025.
- Where
- Eesanam Kuppam, Tamil Nadu, exporting to Dubai, Jamaica, and Mauritius.
- Why
- To create a profitable business from an exotic plant.
- Farmer
- Jalandhar
- Location
- Eesanam Kuppam, Tamil Nadu
- Crops
- Desert Rose (Adenium obesum)
- Farm Size
- 15 acres
- Varieties
- 450+
- Annual Earnings
- Up to Rs 60 lakh
- Export Destinations
- Dubai, Jamaica, Mauritius, and India
- Subsidy Received
- Rs 10.65 lakh from Tamil Nadu Horticulture Department