Archive · 28 Jul 2026

Google AI Search Dominance Grows as Users Click Less

Google AI Search Dominance Grows as Users Click Less

Google's AI search feature, called AI Overviews, has become much more common.

It now appears in 43% of searches, up from just 15% a year ago.

This means people are getting answers directly from Google instead of clicking on links to other websites.

As a result, websites are getting less traffic from Google searches.

Some website owners are unhappy and are trying to block AI from using their content unless they pay.

However, Google says that AI Overviews make searching easier and faster.

There are some signs that AI might be sending more people to websites, but overall, Google is becoming a place where people stay to get answers without leaving.

Sources