Archive · 13 Jan 2026
SuperAwesome Acquires Starglow Media for Audio Expansion
SuperAwesome, a company that focuses on advertising to young people, has bought Starglow Media.
Starglow Media makes podcasts and audio shows for kids, like those based on Blue's Clues and Dora the Explorer.
They have over 120 million listens a year.
Jed Baker, who started Starglow Media, will now be the Head of Audio at SuperAwesome.
The goal is to help brands reach kids and families through audio, gaming, and other platforms.
Both companies are excited about this partnership because they believe it will help them connect with young audiences in new ways.
SuperAwesome acquires Starglow Media, a podcast company focused on kids and family content.
Starglow Media has over 120 million annual listens across 45 shows, including those based on popular kids' TV shows.
Jed Baker, founder of Starglow Media, will join SuperAwesome as Head of Audio.
The acquisition is SuperAwesome's first major move into the audio space since its management buyout from Epic Games.
SuperAwesome aims to expand its reach and help brands engage with youth audiences across multiple platforms.
- Who
- SuperAwesome acquires Starglow Media, founded by Jed Baker.
- What
- Acquisition of Starglow Media by SuperAwesome for audio expansion.
- When
- The acquisition was announced recently, with no specific date mentioned.
- Where
- The acquisition is a global move, affecting the audio and youth marketing industries.
- Why
- SuperAwesome aims to expand its reach in the audio space and engage youth audiences across multiple platforms.
- Acquirer
- SuperAwesome
- Acquired Company
- Starglow Media
- Founder of Starglow Media
- Jed Baker
- Annual Listens
- 120M+
- Number of Shows
- 45
- Key Partners
- Disney, Netflix, Toyota, Hasbro, Paramount, Penguin Random House
- New Role for Baker
- Head of Audio at SuperAwesome
- Audio Operations Lead
- Agerenesh Ashagre Palmer