Archive · 2 Aug 2025
Teen Skincare Brands Target India's Growing Young Consumers
Many new brands are making skincare and makeup just for teens!
They noticed that regular adult products and baby products don't always work well for growing skin.
Snazz, Sammmm, Y Play Z, Tikitoro and Princess by RENEE are a few of these brands, which make products free from harsh chemicals.
They are growing quickly because teens and their parents want safe, effective options that are fun to use.
These brands aim to build healthy skincare habits early, and they understand that teens see beauty as a way to express themselves.
Teen-specific skincare brands are rapidly emerging in India, targeting the Gen Z demographic.
Snazz, launched in 2022, offers clean, age-appropriate personal care products for teens.
Sammmm, launched in 2024, takes a community-first approach, with hybrid beauty products tailored for young skin.
Y Play Z provides science-backed solutions, addressing the lack of clinically-backed, age-appropriate skincare.
Princess by RENEE offers a makeup line crafted specifically for teens, seeing significant growth.
- Who
- Brands like Snazz, Sammmm, Y Play Z, Tikitoro, and Princess by RENEE are targeting teens.
- What
- New personal care brands are launching products specifically designed for teens.
- When
- Brands like Snazz launched in 2022 and Sammmm in 2024.
- Where
- This trend is particularly prominent in India.
- Why
- To address the unmet needs of teens and capitalize on the growing market for age-appropriate skincare.
- Gen Z Population in India
- Approximately 377 million (aged 10-27 years)
- Global Teen Personal Care Market Growth (forecast)
- $11.86 billion by 2029
- Indian BPC Market (projected)
- $30-35 billion by 2030
- Teen Share of Indian BPC Market
- At least 15%
- Snazz Turnover Goal
- Rs 250 crore within five years
- Sammmm Turnover Goal
- Rs 1,000-crore by 2030