Lata Mangeshkar’s Song Saved BCCI After 1983 Victory

In 1983, India won the Cricket World Cup but the cricket board didn’t have enough money to give the players a bonus.

Lata Mangeshkar, a famous singer, performed a four‑hour concert in Delhi and raised ₹20 lakh.

The money paid each player ₹1 lakh and helped fix the stadium.

This saved the board from embarrassment and kept it running.

Later, the board used the success of that concert to grow its business and earn huge money from TV rights and sponsors.