Archive · 12 Jan 2026
Streamer Content Spend to Exceed $100B in 2024
Streaming services like Netflix and Disney+ are spending a lot more money on shows and movies.
This year, they will spend over $100 billion for the first time.
This big increase is because they want to show more sports and other content to attract viewers.
Regular TV networks are facing challenges like higher costs and changes in how people watch TV.
Experts say this shift to streaming is changing the TV industry, with big companies focusing on reaching as many people as possible.
Streamer content spend is projected to exceed $100 billion for the first time in 2024.
The increase is driven by major streamers like Netflix, Disney+, and Prime Video.
Streamer spend will represent about two-fifths of the overall global content spend.
The spend increase is partly due to expanded sports strategies, including securing major sports rights.
Local TV networks face challenges such as rising costs and changing viewing habits.
- Who
- Global streamers like Netflix, Disney+, Prime Video, HBO Max, Paramount+, and Apple TV
- What
- Streamer content spend is projected to exceed $100 billion for the first time
- When
- In 2024
- Where
- Globally
- Why
- Due to increased investment in content and sports rights, as well as a structural rebalancing of the global TV market
- Projected Streamer Spend
- $101 billion
- Percentage of Overall Content Spend
- Two-fifths
- Projected Increase in Streamer Spend
- 6%
- Projected Increase in Overall Global Content Spend
- 2%
- Major Sports Events in 2024
- Soccer World Cup in L.A. and Winter Olympics
- Research Manager
- Peter Ingram
- Research Firm
- Ampere Analysis