Investors Use UPI AutoPay to Expose Dead Users

UPI AutoPay lets people pay for subscriptions automatically.

Some people may stop using an app but forget to stop the payments.

Investors are now checking whether paying customers are also using the product.

They call customers who keep paying without using an app “dead users.”

This matters because those customers may cancel later, reducing a company’s revenue.

Investors are asking companies for clearer evidence of real engagement.

Some experts say inactive customers can also reveal problems through complaints and poor app reviews.

Regulators in India and elsewhere are paying closer attention to recurring-payment practices.

Companies therefore need to show both payment retention and actual user activity.