Archive · 31 Jul 2025
Krafton: India's Mobile Gaming Market & Player Retention Strategy
India has a lot of people playing mobile games, more than any other country.
But, making money from these games is tricky because many players don't pay to play.
Krafton, the company behind BGMI, is trying to keep players interested by creating content specific to India and working with phone companies.
The gaming industry is expanding to esports and streaming.
India is trying to build its own games to compete internationally but still relies on foreign games.
There are opportunities in gaming, for players and people building the games.
India leads the world in mobile game downloads, reaching 8.45 billion in FY24-25.
India's gaming revenue is $400 million despite the large user base.
Krafton focuses on player retention through regional content and partnerships.
The gaming industry offers various career opportunities, including esports and content creation.
India aims to develop globally competitive games, though it still relies on international titles.
- Who
- Krafton, the makers of BGMI, and the Indian mobile gaming community.
- What
- Krafton focuses on player retention and the evolution of India's mobile gaming landscape.
- When
- FY24-25 showed India leading the world in mobile game downloads.
- Where
- India
- Why
- To succeed in the growing but complex mobile gaming market, through retention and creating Indian specific content and opportunities.
- Leading Market
- India
- Downloads FY24-25
- 8.45 Billion
- Revenue
- $400 million
- Company
- Krafton
- Popular Game
- BGMI
- Focus
- Player retention and esports