Archive · 31 Jul 2025

Krafton: India's Mobile Gaming Market & Player Retention Strategy

Krafton: India's Mobile Gaming Market & Player Retention Strategy

India has a lot of people playing mobile games, more than any other country.

But, making money from these games is tricky because many players don't pay to play.

Krafton, the company behind BGMI, is trying to keep players interested by creating content specific to India and working with phone companies.

The gaming industry is expanding to esports and streaming.

India is trying to build its own games to compete internationally but still relies on foreign games.

There are opportunities in gaming, for players and people building the games.

Sources