Archive · 3 Aug 2026
India Collects Rs 9,493 Crore via NUDGE Tax Campaign
India’s tax department ran a program called NUDGE to ask people to check and fix their tax returns.
About 1.25 crore people updated their returns, and the government got more than Rs 9,493 crore in extra tax.
The program used data and emails to find mistakes.
It also helped many people who had never filed taxes before.
The whole effort helped the government raise more money for the country.
Over Rs 9,493 crore collected as additional tax in 2024‑25 and 2025‑26.
1.25 crore updated income tax returns filed under the NUDGE campaign.
Revenue impact of the campaign reached Rs 12,121.91 crore.
Around 60% of 1.11 crore respondents were non‑filers who updated returns.
The campaign uses data analytics, risk analysis, and digital outreach to nudge taxpayers.
- Who
- Central Board of Direct Taxes, Minister of State for Finance Pankaj Chaudhary, CBDT Chairman Ravi Agrawal
- What
- Collected over Rs 9,493 crore in additional tax through the NUDGE campaign
- When
- Last two financial years 2024-25 and 2025-26
- Where
- India
- Why
- To detect and correct wrongful tax relief claims and improve compliance
- Additional tax collected
- Rs 9,493.66 crore
- Updated ITRs filed
- 1.25 crore
- Revenue impact of NUDGE
- Rs 12,121.91 crore
- Campaign start
- Late 2024
- Non-filers in response
- 60% of 1.11 crore respondents