Archive · 13 Aug 2025
Rasna Launches Jumpin Juice in Ready-to-Drink Market
Imagine a big juice company, Rasna, is making a new juice called Jumpin!
It's made completely in India, helping Indian farmers and businesses.
Jumpin comes in flavors like mango and orange and has vitamins, but not too much sugar.
It's affordable, with some drinks costing only 10 rupees!
They are hoping to attract kids and parents.
This launch is part of a plan to support Indian-made products and help the country.
Rasna plans to create new drink types too, maybe even with milk or protein!
Rasna launched Jumpin, a ready-to-drink fruit juice brand.
Jumpin is a 100% Indian-made product, supporting local businesses.
The range includes mango, orange, litchi, and mixed fruit variants, fortified with vitamins.
Prices range from Rs 10-85, sold in PET bottles and Tetra Packs.
The launch aligns with the 'Atmanirbhar Bharat' campaign.
- Who
- Rasna, a maker of instant beverages.
- What
- Rasna launched Jumpin, a ready-to-drink fruit juice.
- When
- Launched around India's 79th Independence Day.
- Where
- India
- Why
- To enter the ready-to-drink market and support the 'Atmanirbhar Bharat' campaign.
Positive Market Impact
Limited Market Impact
Market Impact
Positive Market Impact
Rasna's strong distribution network could give Jumpin a competitive advantage in the ready-to-drink category.
Limited Market Impact
Jumpin may not significantly challenge major players like Pepsi and Coke due to their market dominance.
- Product Name
- Jumpin
- Company
- Rasna
- Juice Variants
- Mango, Orange, Litchi, Mixed Fruit
- Sugar Content
- 7 grams added sugar
- Price Range
- Rs 10-85
- Distribution
- PET bottles (250 ml - 1.2 L) and Tetra Packs (125 ml - 1 L)