Archive · 18 Jul 2026
Royal Stag becomes world's top-selling whisky
Royal Stag, a whisky brand by Pernod Ricard, has become the world's best-selling whisky.
It sells about 32.6 million cases a year.
This is a big deal because it shows how popular Indian whisky is.
Royal Stag is special because it mixes imported Scotch malts with Indian spirits.
The brand has grown a lot in the last five years.
The CEO of Pernod Ricard India says that people in India are drinking better quality whisky now.
They want to try new things and are willing to pay more for good brands.
The company is focusing on making high-quality whisky and is also introducing new brands like Exclamation.
They think the next big thing might be flavored vodka.
Royal Stag became the world's top-selling whisky with 32.6 million cases sold in 2025.
The brand blends imported Scotch malts with premium Indian grain spirits.
Royal Stag has grown nearly 75% over the last five years.
Pernod Ricard focuses on premiumisation and innovation to cater to evolving consumer preferences.
The company believes in balancing volume and value in their market strategy.
- Who
- Pernod Ricard, Jean Touboul
- What
- Royal Stag becomes the world's top-selling whisky
- When
- 2025
- Where
- Global market, with significant focus on India
- Why
- Due to its premiumisation strategy, innovation, and the growing Indian market
Premiumisation and Innovation
Volume vs. Value
Market Strategy
Premiumisation and Innovation
Pernod Ricard focuses on premiumisation and innovation to cater to evolving consumer preferences and maintain market leadership.
Volume vs. Value
The conventional wisdom suggests that liquor companies must eventually choose between chasing volume and value, but Pernod Ricard believes in balancing both.
- Brand
- Royal Stag
- Company
- Pernod Ricard
- Annual Sales
- 32.6 million cases (2025)
- Market Position
- World's largest-selling whisky by volume
- Launch Year
- 1995
- Growth
- Nearly 75% over the last five years
- Availability
- Over 33 countries
- CEO
- Jean Touboul