Archive · 18 Jul 2026

Royal Stag becomes world's top-selling whisky

Royal Stag becomes world's top-selling whisky

Royal Stag, a whisky brand by Pernod Ricard, has become the world's best-selling whisky.

It sells about 32.6 million cases a year.

This is a big deal because it shows how popular Indian whisky is.

Royal Stag is special because it mixes imported Scotch malts with Indian spirits.

The brand has grown a lot in the last five years.

The CEO of Pernod Ricard India says that people in India are drinking better quality whisky now.

They want to try new things and are willing to pay more for good brands.

The company is focusing on making high-quality whisky and is also introducing new brands like Exclamation.

They think the next big thing might be flavored vodka.

Sources