Archive · 2 Jul 2025
Antinorm Launches Beauty Brand Focused on Indian Women
Imagine a new beauty brand called Antinorm, made just for Indian women!
It's like a simplified version of beauty, focusing on what works without all the extra stuff.
The founder, Aparna Saxena, realized that many products weren't really designed for Indian skin, climate, or busy lives.
So, Antinorm makes products like dry shampoo and lip balm that are easy to use and do a great job.
The brand wants to make beauty simpler and more effective, so women can get great results without a ton of fuss.
It's starting with online sales and might soon be in stores, with a goal to earn ₹20 crore by 2025-26.
Antinorm, a new minimalist beauty brand, launched in Delhi.
The brand was founded by Aparna Saxena, a former investor.
Antinorm's initial product line includes dry shampoo, hair cream, and lip balm.
The brand aims to provide clean, effective beauty products tailored for Indian women and climate.
Antinorm plans to sell through its D2C website and e-commerce platforms, with future offline retail.
- Who
- Founded by Aparna Saxena.
- What
- Antinorm, a new beauty brand, launched with products designed for Indian women.
- When
- Launched on July 2nd.
- Where
- Delhi, India.
- Why
- To offer effective and simplified beauty products suited for Indian skin, climate, and lifestyle.
- Brand Name
- Antinorm
- Founder
- Aparna Saxena
- Initial Products
- Dry Shampoo, Hair Cream, Lip Balm
- Target Market
- Indian women
- ARR Target
- ₹20 crore by FY25-26