Archive · 2 Oct 2025
Navratri E-commerce Surge: Beauty, Fashion Lead Sales
During Navratri, online shopping is booming!
People are buying lots of beauty products and clothes, with beauty and fashion leading the way.
Direct-to-consumer sales, where you buy directly from a company, are up by a lot.
Bracelets were a top seller, as were traditional clothes and beauty kits.
People spent more money per order this year, especially on fashion and jewelry.
Regions like Maharashtra and Karnataka saw the biggest increases in online shopping.
Beauty and fashion dominate Navratri e-commerce sales.
Direct-to-consumer (D2C) commerce surged 25% year-over-year.
Bracelets were the highest-selling item across categories.
Average order values increased by 18% during the season.
Western and Southern India led the festive e-commerce surge.
- Who
- Consumers and e-commerce businesses
- What
- Are driving increased sales during Navratri
- When
- During the Navratri festival
- Where
- Primarily in Western and Southern India
- Why
- Driven by festive shopping and D2C growth
Consumers
E-commerce Businesses
Spending
Consumers
Consumers are increasing their spending during the festive season.
E-commerce Businesses
E-commerce businesses are seeing higher order values and revenue due to increased consumer spending.
- Primary Focus
- Navratri e-commerce trends
- Leading Categories
- Beauty and fashion
- D2C Growth
- 25% year-over-year surge
- Top Products
- Bracelets, beauty kits, traditional attire
- Average Order Value
- Increased by 18% across categories
- Key Regions
- Western and Southern India
