Archive · 21 Jan 2026
BCCI Secures Rs 270 Crore AI Sponsorship Deal
The BCCI, which runs cricket in India, has made a big deal with Google's AI called Gemini.
They will pay Rs 270 crore to be a sponsor for the IPL, which is a big cricket league, for three years starting in 2026.
Another AI called ChatGPT is already sponsoring a women's cricket league.
The BCCI had to find a new jersey sponsor last year because the government banned some gaming companies.
Now, Apollo Tyres is the jersey sponsor.
The Tata Group is the main sponsor of the IPL.
This shows that AI companies are very interested in Indian cricket.
BCCI secures a Rs 270 crore sponsorship deal from Google's AI platform Gemini for the 2026 IPL.
The deal is for three years and reinforces the IPL's global appeal.
Gemini's rival ChatGPT is one of the sponsors of the ongoing Women's Premier League.
Apollo Tyres replaced Dream11 as the jersey sponsor for Rs 579 crore after the Indian government banned real money gaming platforms.
The IPL 2026 will be played from March 26 to May 31.
- Who
- BCCI, Google's AI platform Gemini, Tata Group, Apollo Tyres
- What
- BCCI secures a Rs 270 crore sponsorship deal from Google's AI platform Gemini for the 2026 IPL
- When
- The deal is for the 2026 IPL, which will be played from March 26 to May 31
- Where
- India
- Why
- To reinforce IPL's global appeal and indicate the growing interest of AI platforms in Indian cricket
AI Platforms
Traditional Sponsors
Sponsorship in Cricket
AI Platforms
AI platforms like Gemini and ChatGPT are showing significant interest in sponsoring Indian cricket leagues, highlighting the growing influence of technology in sports.
Traditional Sponsors
Traditional sponsors like Tata Group and Apollo Tyres continue to play a crucial role in sponsoring major cricket events, maintaining a strong presence in the sports industry.
- Sponsor
- Google's AI platform Gemini
- Deal Amount
- Rs 270 crore (Rs 2,700 million)
- Duration
- Three years
- Event
- 2026 Indian Premier League (IPL)
- Title Sponsor
- Tata Group
- Jersey Sponsor
- Apollo Tyres
- Jersey Sponsor Deal Amount
- Rs 579 crore (Rs 5,790 million)
- IPL 2026 Dates
- March 26 to May 31
Sources
Google Gemini bags AI sponsorship deal for IPL
BCCI Bags Rs 270 Crore AI Sponsorship Deal For IPL
BCCI signs Rs 270 crore Gemini sponsorship deal ahead of IPL 2026
BCCI bags ₹270 crore sponsorship deal with Google’s Gemini ahead of IPL 2026
BCCI inks ₹270-crore sponsorship deal with Google's Gemini ahead of 2026 IPL
Google Gemini Signs INR 270 Cr Deal To Sponsor IPL
