Archive · 3 Sep 2026
Shiseido Expands India Bet With Premium Anessa Sun Care
Shiseido is a Japanese beauty company that wants to grow more in India.
It has brought its Anessa sunscreen brand to the country.
Anessa is meant for shoppers who want something between cheaper and very expensive beauty products.
The brand is already sold through Tira and will expand to Sephora and other stores.
Shiseido also wants to open more standalone shops.
The company believes India’s beauty market will grow quickly as more people buy premium products.
It is especially interested in younger shoppers and customers outside the biggest cities.
For now, Shiseido will adapt its messages and products to Indian consumers rather than manufacture them in India.
Shiseido has launched its premium Anessa sun-care brand in India.
The company plans more standalone stores, wider distribution and greater omnichannel investment.
Anessa is positioned in an underserved gap between mass-market and prestige products.
India’s beauty and personal-care market is projected to reach $34 billion by 2028.
Shiseido says localisation will initially focus on communication and consumer relevance, not manufacturing.
- Who
- Shiseido, led in the Asia-Pacific region by Nicole Tan, is expanding its India business.
- What
- The company launched Anessa sun care and plans broader retail, omnichannel and localisation efforts.
- When
- Anessa is being progressively rolled out in India; Shiseido has operated there since 2001.
- Where
- India, including sales through Tira, Sephora and other beauty channels.
- Why
- Shiseido sees India as a long-term growth engine and identifies a gap between mass-market and prestige sun care.
- Company presence
- Shiseido has operated in India since 2001.
- Market estimate
- Redseer estimates India’s beauty and personal-care market at $23 billion currently and $34 billion by 2028.
- 2030 projection
- The market is projected to reach $40 billion by 2030.
- Anessa price examples
- Anessa sunscreen prices cited range from Rs 1,050 for 20 ml to Rs 2,700 for 60 ml; a spray costs Rs 1,750.
- Distribution
- Anessa is available on Reliance’s Tira platform and will progressively roll out on Sephora and other beauty channels.
- India strategy
- Shiseido’s four stated pillars are consumer relevance, retail expansion, omnichannel growth and deeper localisation.
- Localisation approach
- The company plans to focus first on communication, consumer narratives and market relevance rather than manufacturing in India.