Archive · 13 Sep 2025
McDonald's Japan Tightens Happy Meal Rules After Pokémon Frenzy
McDonald's Japan is changing how they sell Happy Meals after some crazy events involving Pokémon toys.
Some people were buying tons of Happy Meals to sell the toys for more money, and lots of food was thrown away.
To stop this, McDonald's now has new rules.
Customers can't buy too many, and they can't pick which toy they want.
They also stopped delivery and mobile orders for Happy Meals.
The goal is to make sure everyone can get a toy and that there's no waste.
They're starting with new Sanrio-themed toys and will see if they need to change the rules again.
McDonald's Japan is implementing stricter rules for Happy Meal purchases.
The rules aim to prevent resale, food waste, and bulk purchases.
New Sanrio-themed Happy Meal sets are launching.
Customers are limited to buying three sets per group or account.
Delivery and mobile ordering for Happy Meals are suspended.
- Who
- McDonald's Japan and customers.
- What
- Introduced new Happy Meal rules.
- When
- Implemented starting Friday, with new Sanrio-themed sets.
- Where
- McDonald's Japan locations.
- Why
- To prevent resale, food waste, and bulk purchases.
- Company
- McDonald's Japan
- Issue
- Pokémon Happy Meal Resales and Waste
- New Rules
- No bulk purchases; no toy selection
- Happy Meal Sets
- Sanrio-themed: Plarail, My Melody, Kuromi, etc.
- Purchase Limit
- 3 sets per group/account
- Service Restrictions
- No delivery or mobile ordering