Archive · 21 Nov 2025
Myntra's M-Now, Nykaa's Nykaa Now Surge in Top Cities
Online shopping platforms Myntra and Nykaa are finding success with their quick delivery services.
Myntra's M-Now has 35 million users in its first year, while Nykaa Now serves 2 million orders in top cities.
Both services are popular for fashion and beauty products, with Myntra planning to expand its quick delivery network.
Myntra's M-Now attracts 35 million unique visitors in its first year
M-Now accounts for 10% of orders in active locations, with 20% customer penetration
Nykaa Now serves 2 million orders via quick deliveries in top 7 cities
Both services see high demand for fashion, beauty, and personal care products
Myntra plans to expand M-Now's dark stores, while Nykaa serves 2 million orders via Nykaa Now
- Who
- Myntra and Nykaa
- What
- Launched quick delivery services
- When
- In the past year
- Where
- Top cities in India
- Why
- To meet consumer demand for convenience and speed
Proponents of Quick Delivery
Critics of Quick Delivery
Convenience
Proponents of Quick Delivery
Quick delivery services meet consumer demand for convenience and speed.
Critics of Quick Delivery
However, these services may contribute to increased traffic congestion and environmental impact due to frequent, small deliveries.
- Services
- Myntra's M-Now, Nykaa's Nykaa Now
- Unique Visitors (M-Now)
- 35 million
- Orders Served (Nykaa Now)
- 2 million
- Delivery Time
- 1-2 hours
- Popular Categories
- Fashion, beauty, personal care
