Archive · 15 Nov 2025
Bihar Election Victory: Synthesis of Regionalism and Right-Wing Identity
In the past, politicians talked a lot about big ideas and how they would make the country better with smart plans.
They appealed to people's minds and hopes for the future.
But then, the world changed, and many countries started following similar economic rules, making it hard for politicians to be very different from each other based on their economic plans.
So, they started looking for new ways to win votes.
They found that talking about who people are – like where they are from, their religion, or their social group (caste) – could get people very excited and loyal.
It's like instead of saying 'I will build a great school for everyone,' they say 'I am one of you, and I will protect our group against the other groups.'
This kind of talk, which can sometimes be angry or divisive, helps politicians get elected.
The recent election in Bihar, where a group called the NDA won, is a good example.
They combined local appeals about social groups and welfare with national appeals based on religion and the Prime Minister's popularity.
It shows that how a politician speaks and unites their own group is now often more important than the specific plans they have for everyone.
Modern politics has shifted from policy-driven discourse to appealing to mass sentiment and identity.
Globalization and the 'neoliberal consensus' have led to ideological hollowing, reducing differentiation between parties on economic policy.
Politicians have pivoted to identity politics, leveraging regionalism, religion, and caste to mobilize voters.
Vitriolic rhetoric and divisive speech have become key tools for electoral success by defining in-groups and out-groups.
The NDA's Bihar victory exemplifies a synthesis of regional (caste, welfare) and national right-wing (religion, PM's popularity) identity politics.
- Who
- The National Democratic Alliance (NDA) in Bihar, including the JD(U) and BJP, and political analysts.
- What
- The shift in political strategy from ideological policy debates to identity-based appeals, exemplified by the NDA's victory in the Bihar elections.
- When
- Following the recent Bihar Assembly elections, with analysis referencing historical political trends and the impact of globalization from the 1990s.
- Where
- Bihar, India.
- Why
- The ideological hollowing caused by the neoliberal consensus has created a vacuum, leading politicians to rely on identity politics (regionalism, religion, caste) and divisive rhetoric for electoral success and political sustenance.
Traditional Ideological Politics
Modern Strategic Identity Politics
Basis of Political Appeal
Traditional Ideological Politics
Historically, political discourse was centered on intellectual policy debates, economic models, and building a just society, appealing to voters' intellect and hopes for a collective future.
Modern Strategic Identity Politics
Contemporary politics increasingly relies on channeling mass sentiment, anxieties, and deep-seated emotions through identity politics (regionalism, religion, caste) to gain electoral momentum.
Rhetorical Style
Traditional Ideological Politics
Appeals were directed at the electorate's intellect, with substantive, unifying oratory.
Modern Strategic Identity Politics
Rhetoric is sharp, unambiguous, and emotionally charged, often involving vitriol to mobilize a base by aggressively defining and attacking an out-group.
Ideological Differentiation
Traditional Ideological Politics
Parties differentiated themselves on core ideological principles and economic visions.
Modern Strategic Identity Politics
Globalization and the 'neoliberal consensus' have led to ideological hollowing, with parties often adopting similar market-friendly policies, forcing a pivot to identity for differentiation.
- Post-Colonial Era Politics
- Characterized by intellectual policy debates and foundational questions about economic models and societal structure.
- Impact of Globalization (1990s onwards)
- Led to a 'neoliberal consensus' that reduced ideological differences between parties due to shared economic imperatives.
- Shift in Political Strategy
- From policy-driven appeals to identity-driven appeals (regionalism, religion, caste).
- Bihar Election Outcome (NDA Victory)
- Cited as a case study of synthesizing regional appeal (caste, welfare) with national right-wing consolidation (PM's popularity, religious identity).
- Role of JD(U) in Bihar
- Focused on governance continuity, caste arithmetic, and targeted welfare, historically founded on socialism and secularism.
- Role of BJP in Bihar
- Provided national right-wing ideological framework, PM's popularity, and rhetoric elevating the battle to a national, cultural, and religious mandate.
- Key to Modern Political Success
- Masterful blend of inflammatory rhetoric and effective identity mobilization, with 'how' (speech) becoming more important than 'what' (policy).
Sources
How Bihar’s new government could give the state a new developmental trajectory
Can NDA transform Bihar from a labour supplier to a job creator?
Can NDA’s lofty election promises withstand Bihar’s stark fiscal reality?
After its sweep, 10 things to do for the new NDA government in Bihar