8 months ago

Adobe and Runway Partner for AI Video Tools

Adobe and Runway Partner for AI Video Tools
Adobe and Runway partner to bring next-generation AI video tools to creators · indianexpress.com

Adobe and Runway have teamed up to bring advanced AI video tools to creators.

Adobe will integrate Runway’s latest video generation models into its creative apps like Firefly, Premiere Pro, and After Effects.

This partnership allows Adobe users to access Runway’s new Gen-4.5 model before it’s publicly available.

The Gen-4.5 model helps create videos with better motion, stronger prompt adherence, and higher visual quality.

Creators can generate video clips from text prompts, adjust pacing and styles, and then edit them further in Adobe’s apps.

This collaboration aims to make AI-generated video a reliable part of professional workflows, especially for short-form, social, streaming, and branded content.

Key facts

Companies Involved
Adobe and Runway
Partnership Duration
Multi-year
Key Technology
Runway’s Gen-4.5 model
Adobe Applications
Firefly, Premiere Pro, After Effects
Target Users
Creators, brands, studios
Exclusive Features
Specialized AI video features in Adobe apps
Early Access
Runway’s Gen-4.5 model in Adobe Firefly

Quotes

Ely Greenfield

Chief technology officer and senior vice president, digital media, Adobe

“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen.”
indianexpress.com
“Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.”
indianexpress.com

Cristóbal Valenzuela

Co-founder and CEO of Runway

“The partnership would bring the company’s latest generative video technology to a wider audience of storytellers by embedding it directly into tools already used across the creative industry.”
indianexpress.com

Sources

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