Archive · 5 Jan 2026
Pranav Saboo Leads Ethos Watches with Vision
Pranav Saboo is the CEO of Ethos Watches.
He loves watches because of their design, history, and movement.
His company has many stores in India and wants to grow in smaller cities.
Pranav believes a watch is an emotional investment.
He also started a project to plant trees for every watch sold.
He mentors his team and believes in leading with motivation.
He enjoys spending time with his dogs and follows a productive routine.
Pranav Saboo, 38, is the Managing Director & CEO of Ethos Limited, a luxury watch retailer.
Ethos Limited has 85 boutiques across 26 cities in India, aiming to expand into Tier 2 and Tier 3 markets.
Saboo views watches as emotional investments and is passionate about their design and history.
The company has initiated the Million Tree Project, planting a tree for every watch sold since 2021.
Saboo emphasizes mentorship, productivity, and leading with motivation, especially during crises.
- Who
- Pranav Saboo, Managing Director & CEO of Ethos Limited
- What
- Pranav Saboo's leadership and vision for Ethos Watches
- When
- Present and future plans for Ethos Limited
- Where
- Gurugram, India, with boutiques across 26 cities
- Why
- To bring fine horology to emerging markets and promote sustainability
- Name
- Pranav Saboo
- Role
- Managing Director & CEO, Ethos Limited
- Age
- 38
- Company
- Ethos Limited
- Boutiques
- 85 across 26 cities
- Million Tree Project
- One tree planted per watch sold since 2021
- Future Goal
- Plant one million trees in 10 years