Archive · 27 Jul 2026
Flipkart to Enter Food Delivery Market
Flipkart, a big online shopping company, is going to start delivering food, just like Zomato and Swiggy do.
They will first try it out in Bengaluru and use a special system called ONDC.
Flipkart already does lots of other things like selling clothes, helping with travel, and quick deliveries.
This new food delivery service will be part of their big plan to offer many different services all in one place.
Other companies like Zomato and Swiggy are already doing this, but Flipkart thinks they can do it too because they have a strong brand and many customers.
Flipkart, backed by Walmart, is entering the food delivery market.
The service will initially launch in Bengaluru with ONDC integration.
Flipkart plans to start with a pilot phase before expanding.
The move is part of Flipkart's strategy to expand its ecosystem.
Established players like Zomato and Swiggy currently dominate the market.
- Who
- Flipkart, Zomato, Swiggy, Rapido
- What
- Flipkart's entry into the food delivery market
- When
- In the coming weeks
- Where
- Bengaluru, India
- Why
- To expand its ecosystem and tap into the high-frequency consumer category
Established Players
New Entrant
Market Competition
Established Players
Zomato and Swiggy have established networks and customer loyalty.
New Entrant
Flipkart brings a strong brand and existing ecosystem to compete.
- Company
- Flipkart
- Backed By
- Walmart
- CEO
- Kalyan Krishnamurthy
- Initial Market
- Bengaluru
- Integration
- Open Network for Digital Commerce (ONDC)