Myntra’s Shayak Sen on E-commerce Design

Shayak Sen, the Head of Design at Myntra, spoke at the Ahmedabad Design Week about how e-commerce design is more than just making things look pretty.

It's about understanding people's behavior, being ethical, using technology, and planning business strategies.

He explained that designers now work closely with product and business teams from the start to create better user experiences.

Sen also talked about how artificial intelligence is changing design, making interfaces more personal and adaptive.

He warned against using tricks that might mislead users, like fake urgency, and emphasized the importance of truthful information.

For new designers, he advised focusing on first principles, being curious, and always advocating for the customer's needs.