Archive · 23 May 2025
Gen Z's First Salary: Study Reveals Spending and Values
A new study explored how young people in India spend their first paycheck.
Many Gen Z individuals buy gifts for their family, showing the importance of family.
A good portion also save or donate.
For women, getting their first income often feels like gaining personal freedom, and many tell their mothers first.
Young people like investments they can change easily instead of strict plans.
This shows how important family, freedom, and personal goals are when it comes to money.
A study revealed Gen Z's first salary spending habits.
38.8% of respondents bought gifts for family.
24.5% saved their income, and 20.4% donated.
88.5% of women viewed their first income as a symbol of personal freedom.
76% of young earners prefer flexible investment models.
- Who
- Gen Z in semi-urban India, as surveyed by Lucknow University and Bharat Lab.
- What
- A study on how Gen Z spends their first salary, revealing cultural and financial behaviors.
- When
- Recently, according to a recent study.
- Where
- Semi-urban India, specifically Tier 2 and 3 cities (Bharat).
- Why
- To understand how Gen Z spends their first salary and its significance.
- Spent on Family Gifts
- 38.8%
- Saved Income
- 24.5%
- Donated to Causes
- 20.4%
- Women View as Personal Freedom
- 88.5%
- Women Informed Mothers First
- 44.6%
- Youth Favor Flexible Investments
- 76%