Celebrity-endorsed ads decline in 2025: report

In 2025, there was a big drop in ads featuring celebrities.

Only 27% of ads had celebrities, and this number went down by 23% from the year before.

Brands are choosing ads that feel more real and genuine, especially to appeal to younger people called GenZ.

Celebrities are also being more careful about the ads they do because they don't want to make false claims.

Experts think that in the future, celebrity ads will mostly be for things like fashion and luxury items, not for things like food or banking.

This change is happening because people now know that celebrities are paid to endorse products and prefer influencers who talk about products because they like them.