AIFF Selects KPMG to Monetize Commercial Rights

Imagine the AIFF, which runs Indian football, wants to make money from things like broadcasting games and sponsorships.

They hired KPMG, a consulting company, to help them with this.

KPMG will find companies that want to pay for these rights.

To be considered, companies needed a lot of money and experience.

The AIFF made this decision after a process to ensure it was fair.

The goal is to raise funds and ensure Indian football’s future.

This process comes after discussions and agreements about commercial partnerships.