Archive · 10 Sep 2026
Apple's Foldable iPhone Could Reshape the Smartphone Industry
Apple has made its first foldable iPhone, called the iPhone Duo.
The phone opens like a small book to provide a larger screen.
It costs Rs 2,99,900 or more in India.
Companies such as Samsung and Huawei have already made foldable phones for several years.
Apple hopes its software, apps and large customer base will make foldables more popular.
If many people buy the Duo, other companies may build more foldables and improve them faster.
Prices could eventually fall as production increases.
However, people may decide that a foldable phone is too expensive for the benefits it offers.
Apple has unveiled the foldable iPhone Duo, entering a market pioneered by Samsung and developed by other manufacturers.
The book-style device starts at Rs 2,99,900 in India and includes 5.4-inch outer and 7.6-inch inner displays.
Apple says the Duo addresses foldable weaknesses including thickness, durability and visible display creases.
The company is relying on its iPhone ecosystem, including iOS, the App Store, developers and services, to drive adoption.
The Duo could make foldable phones more mainstream, but its luxury price may limit demand if consumers reject the premium.
- Who
- Apple, along with established foldable-phone makers including Samsung, Huawei, Motorola and other Chinese manufacturers.
- What
- Apple unveiled the iPhone Duo, its first foldable iPhone, entering the modern foldable smartphone market.
- When
- Apple entered the market nearly eight years after Samsung helped establish the modern foldable smartphone category.
- Where
- The article discusses the global smartphone industry and gives an India starting price of Rs 2,99,900.
- Why
- Apple aims to make foldable phones more mature and mainstream by combining the device with its iPhone ecosystem.
- Product
- iPhone Duo
- India starting price
- Rs 2,99,900
- Design
- Book-style foldable smartphone
- Displays
- 5.4-inch outer display and 7.6-inch internal display
- Apple's focus
- Reducing the display crease, improving durability and limiting thickness
- Potential industry impact
- Greater competition, higher production volumes and more foldable-optimized software
- Main uncertainty
- Consumers may not consider the benefits worth the premium over a conventional flagship iPhone