Archive · 5 Dec 2025
Meritto Launches Campus Score for AI Visibility
Meritto, a company that makes tools for schools, has created something called Campus Score.
This is like a report card that shows how well a university's information is seen and understood by AI systems.
These systems are used by students to find and compare schools.
Campus Score looks at all the digital information a university has and gives it a score.
This score helps the university know if students can easily find them online.
It's not about comparing schools to each other, but about helping each school improve how they show up online.
This way, they can make better decisions for the next time they accept new students.
Meritto launched Campus Score, an AI Visibility Index for universities.
Campus Score evaluates how well a university's digital presence is interpreted by AI systems.
The index is designed to help universities understand and improve their visibility for AI-driven student searches.
It analyzes digital signals across the full student journey and provides a dynamic score.
Campus Score is not a comparison tool but a clarity tool to help universities improve their online presence.
- Who
- Meritto, an education technology company
- What
- Launched Campus Score, an AI Visibility Index
- When
- Not specified
- Where
- Not specified
- Why
- To help universities understand and improve their digital presence for AI-driven student searches
- Company
- Meritto
- Product
- Campus Score
- Purpose
- AI Visibility Index for universities
- Technology
- Meritto AI Labs and Mio AI
- Target
- Educational institutions
- Function
- Evaluates digital presence for AI systems
- Coverage
- Full student journey analysis
- Objective
- Improve enrollment outcomes