Archive · 27 Jul 2025
Is Dubai Chocolate the Next Big Dessert Trend?
Dubai chocolate, a dessert with chocolate, pistachio, and shredded dough, is the new hot flavor, thanks to the internet and influencers.
It started in Dubai and quickly became popular, causing companies to make their own versions.
Big brands like Crumbl are trying it out.
However, it's not easy: getting ingredients is tough, and there are even legal fights over who can sell it.
It's still uncertain whether Dubai chocolate will become as popular as classics like pumpkin spice.
Dubai chocolate, a chocolate-pistachio dessert, gained popularity after an influencer's TikTok video in 2023.
The flavor's rise has led to supply chain issues and trademark disputes.
Companies like Crumbl, Shake Shack, and Lidl are launching Dubai chocolate-inspired products.
Some businesses face challenges sourcing ingredients and navigating legal issues.
Experts are unsure if the trend will endure like classics such as pumpkin spice.
- Who
- Influencers and food companies.
- What
- Dubai chocolate, a chocolate-pistachio dessert, is trending.
- When
- Gaining popularity since 2023.
- Where
- Originated in Dubai, now globally.
- Why
- Fueled by social media, consumer interest, and a desire for new flavor experiences.
Fix Dessert Chocolatier
Other Companies
Product Imitation
Fix Dessert Chocolatier
Imitation is a form of flattery.
Other Companies
Copycats can't replicate nostalgia in our product.
- Origin
- Fix Dessert Chocolatier, Dubai
- Key Ingredients
- Chocolate, pistachio, kataifi
- Influencer
- Maria Vehera
- Companies involved
- Crumbl, Shake Shack, Lidl
- Legal Issues
- Trademark disputes in Germany
- Price of cocoa
- Soaring to $10,000 per metric ton