Archive · 19 May 2025
Quick Commerce Grows, But Still a Small Slice for FMCG Giants
Imagine if you could get your groceries delivered super fast, like in minutes!
That's quick commerce.
It's become very popular, with sales doubling for some companies last year.
Big companies like HUL and Tata Consumer are selling more this way.
However, even though it's growing fast, quick commerce is still a small part of their total sales.
It's like a small piece of a much bigger pie.
Companies make more money selling some products this way.
It is also taking business away from the smaller stores and big supermarkets in the biggest cities.
Quick commerce sales grew 50-100% YoY for many FMCG companies in FY25.
Quick commerce contributes 2-4% of overall sales for most large FMCG companies.
Six major companies saw cumulative quick commerce sales exceeding Rs 4,400 crore in FY25.
Margins are better in quick commerce due to a higher share of premium products.
Quick commerce gains share in top cities at the cost of general trade and modern retail.
- Who
- FMCG companies like Hindustan Unilever, Britannia, and Tata Consumer Products.
- What
- Quick commerce sales are growing rapidly for FMCG companies.
- When
- FY25, with sales data and growth rates.
- Where
- Primarily in major cities.
- Why
- Due to consumer convenience and potential for better margins.
- Cumulative Quick Commerce Sales (FY25)
- Rs 4,400 crore+
- Quick Commerce YoY Growth (FY25)
- 50-100%
- Contribution to Overall Sales
- 2-4%
- HUL Quick Commerce Sales (FY25)
- Rs 1,214 crore
- Dabur's Quick Commerce share
- 4%