Archive · 26 Jun 2025
Sleepfresh Launches Raunak Homes for Sofas and Seating Solutions
Sleepfresh, known for mattresses, is now making furniture!
They're launching a new brand called Raunak Homes that will sell sofas, recliners, and beds.
This is a big step for them, expanding from just sleep products to all-around home comfort.
They're making everything in their own factory, focusing on quality and sustainable materials.
Actress Vidya Balan is still helping to promote the brand, which wants to make comfortable furniture accessible to everyone in India.
Sleepfresh is planning to grow the furniture line across the country, focusing on good design and being kind to the environment.
Sleepfresh, a mattress brand, is expanding into seating solutions with a new home label called Raunak Homes.
The new product line includes sofas, recliners, and sofa-cum-beds, manufactured in-house in Howrah, West Bengal.
The expansion aligns with Sleepfresh's goal to become a holistic home comfort solutions provider.
The brand will continue its innovation campaign featuring Vidya Balan, promoting its mattress technologies.
Sleepfresh plans to scale Raunak Homes across major markets, focusing on design and sustainability.
- Who
- Sleepfresh, a mattress brand, is expanding its product line.
- What
- Sleepfresh is launching Raunak Homes, a new line of seating solutions.
- When
- June 26
- Where
- India, with manufacturing in Howrah, West Bengal.
- Why
- To become a holistic home comfort solutions provider.
Customer
Company
Price vs Comfort
Customer
Prioritizes affordability
Company
Prioritizes comfort
- Brand
- Sleepfresh
- New Brand
- Raunak Homes
- Products
- Sofas, recliners, and sofa-cum-beds
- Location
- Howrah, West Bengal, India
- Raw Material
- Polyurethane foam and rubberised coir
- Capacity
- 1,200 units monthly