Archive · 21 Jul 2026
Intex Technologies Eyes India's Consumer Electronics Boom
Intex Technologies, an Indian company that started in the 1990s, is getting ready for a big change in the country's electronics market.
More people are buying better, smarter, and more energy-efficient products for their homes.
Intex, led by Keshav Bansal, is focusing on making these advanced technologies affordable and reliable.
They are making most of their products in India and have a huge network of stores and service centers.
The company wants to be a trusted brand for Indian households who are upgrading their appliances.
Intex Technologies is focusing on consumer durables like smart TVs, air conditioners, and washing machines, which saw 80% year-on-year growth in FY2025-26.
The company is emphasizing affordability, innovation, and energy efficiency in its products, such as larger QLED TVs and BLDC technology fans.
Nearly 95% of Intex's products are manufactured in India, giving the company flexibility and resilience in the supply chain.
Intex has a vast distribution network, reaching over 18,000 pin codes with 25,000 retail partners and 500+ service centers.
The company aims to strengthen consumer trust, expand manufacturing, and improve customer experience to become one of India's most admired electronics brands.
- Who
- Intex Technologies, led by Keshav Bansal
- What
- Positioning for growth in India's consumer electronics market
- When
- FY2025-26 and beyond
- Where
- India, with focus on Tier II and Tier III markets
- Why
- To capture the next wave of growth driven by rising incomes, digital adoption, and demand for smart, energy-efficient products
- Company
- Intex Technologies
- Founded
- Mid-1990s
- Director
- Keshav Bansal
- Growth Segment
- Consumer durables
- Growth Rate
- 80% year on year (FY2025-26)
- Domestic Manufacturing
- 95% of product portfolio
- Distribution Reach
- 18,000 pin codes
- Retail Partners
- 25,000
- Service Centres
- 500+