1 month ago
Diet Coke Price Hike in India Due to West Asia Crisis
Diet Coke in India has become more expensive because of problems in the supply chain caused by the conflict in West Asia.
Coca-Cola has changed the size of the cans from 300 millilitres to 330 millilitres and increased the price by 13.6% per millilitre.
This is because aluminium cans and their raw materials are usually shipped through the Strait of Hormuz, which has been disrupted.
As a result, Coca-Cola has to buy more expensive cans from Southeast Asia.
This shows how problems in global logistics can affect the price of products we buy.
For consumers, it means paying more for Diet Coke, while for manufacturers, it means dealing with higher costs to keep products on shelves.
Diet Coke in India has seen a price increase due to supply chain disruptions caused by the West Asia crisis.
Coca-Cola has replaced the 300-millilitre can with a 330-millilitre can, priced at ₹50, a 13.6% increase per millilitre.
The change is due to disruptions in aluminium can supplies, forcing Coca-Cola to source larger, costlier cans from Southeast Asia.
Diet Coke is predominantly sold in aluminium cans, making it more vulnerable to supply chain disruptions compared to other Coca-Cola beverages.
The disruption is linked to the Strait of Hormuz, a key shipping corridor affected by the Iran conflict, impacting the supply of aluminium cans to India.
- Who
- Coca-Cola and Indian consumers
- What
- Price increase and packaging change for Diet Coke
- Where
- India
- When
- Following the conflict in West Asia and disruptions in the Strait of Hormuz
- Why
- Due to supply chain disruptions and higher procurement costs from Southeast Asia
Consumer Perspective
Manufacturer Perspective
Price Increase
Consumer Perspective
Consumers are facing a 13.6% price increase per millilitre for Diet Coke.
Manufacturer Perspective
Manufacturers are forced to increase prices due to higher procurement costs from Southeast Asia.
Packaging Options
Consumer Perspective
Consumers have fewer packaging options for Diet Coke compared to other Coca-Cola beverages.
Manufacturer Perspective
Manufacturers have limited alternatives for packaging Diet Coke, making it more vulnerable to supply chain disruptions.
Key facts
- Previous Can Size
- 300-millilitre
- New Can Size
- 330-millilitre
- Price Increase
- 13.6% per millilitre
- Alternative Packaging
- 200-millilitre glass bottles (limited period)
- Supply Chain Disruption
- Disruptions in the Strait of Hormuz
Sources
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