Ferrari to Launch Digital Token for Wealthiest Fans

Ferrari is creating a special digital token, like a unique digital coin, for its most valued customers.

These customers, part of an exclusive group called the Hyperclub, will use this token to buy and trade amongst themselves.

The main use will be for bidding on a special Ferrari race car.

The idea is to connect with wealthy, tech-savvy people who like fast cars and new technologies.

This new token, created with a fintech company, is set to launch at the start of the 2027 World Endurance Championship season.

Ferrari had previously begun accepting Bitcoin and other cryptocurrencies for car purchases in the U.S. and Europe.

The digital token is being introduced at a time of growing interest in cryptocurrencies, despite warnings about risks.