Archive · 22 Aug 2025
Apple Tops Global Brand Rankings, Others Grow Rapidly
The world's top brands are worth a lot more this year.
The top 100 brands are now worth $10.7 trillion in total.
Apple is still the most valuable brand, followed by Google, Microsoft, and Amazon.
US brands dominate the list, but others are also growing.
Instagram and NVIDIA have grown rapidly.
New brands are also entering the Top 100.
Apple leads as the most valuable brand for the fourth consecutive year.
The Global Top 100 brands' combined value increased by 29% year-on-year, reaching $10.7 trillion.
US brands comprise 82% of the Global Top 100's total value.
Instagram rose to the seventh most valuable brand, experiencing 101% growth.
NVIDIA experienced over 152% growth and ChatGPT is the highest new entry in Top 100.
- Who
- Kantar
- What
- The announcement of the top 100 most valuable global brands in 2025.
- When
- 2025
- Where
- Global
- Why
- To show the value and trends of global brands.
- Combined Brand Value
- $10.7 trillion
- Year-on-year Increase
- 29%
- Leading Brand
- Apple ($1.3 trillion)
- US Brands Share
- 82%
- Fastest Growing Telecom Brand
- Airtel