India Moves Toward Standardised Apparel Sizing to Ease Online Shopping

“We have always believed that great fashion starts with a precise fit, which is why we were among the early brands to tailor our styles specifically around Indian body types. Seeing the Ministry of Textiles champion this through the Indian Size System (ISS) initiative is deeply encouraging. Bringing a unified, indigenous sizing standard to the entire retail ecosystem will be a game‑changer for streamlining operations, and ensuring every consumer feels truly seen and catered to.”

“As one of the world’s largest apparel markets, it is only natural that we develop measurement standards suited to Indian consumers instead of relying on international standards that often create confusion for consumers. While this will bring greater consistency through standard S, M, L and XL measurements, it is important to recognize that brands will continue to retain some flexibility in fit, as each caters to different consumer preferences and product positioning.”